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Thursday, November 2 • 14:00 - 14:30
Keynote - Representations of the World’s Sensorium in the Olfactory Brain: Gayil Nalls (30m)

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The sense of smell and naturally occurring odors in the environment  are part of a chemical framework that encompasses the natural world and  plays a role in every facet of human life. The chemically mediated  senses of smell and taste allow us to obtain meaningful and objective  information about the world. These chemical interactions play a primary  role in structuring our thoughts, memories, and broader consciousness.
We sense the external world through internal neuronal representations in the brain. Because of olfaction’s unique attributes, many commercial entities are now attempting to integrate odor cues into artificial  communication and entertainment environments such as Augmented Reality  and Virtual Reality (VR/AR). The addition of scent is having a  substantial impact on the magnitude of immersion that is experienced in  AR/VR; however, little is known about the collective emotional and  psychological impact of odor stimuli as more and more people come in  contact with virtual systems, nor has the safe, ethical, and sustainable use of these aromatic compounds been established.
 The aim of this paper is to suggest a strategy for identifying the most  promising and safe raw materials to integrate olfactory information into AR/VR and other technology and communication systems. To address this, I draw on my ethnographic research to create and scientifically  contextualize a chemical art object, World Sensorium, consisting of a  world scent composed of culturally associative aromatic compounds  derived from select plant species from around the world, to provide  insight into how the evolution and qualitative character of the human  olfactory experience that has shaped the global cultural sensorium.  Through World Sensorium, olfaction is explored as a medium of memory,  communication, and emotion, to create an artwork that has positive  meaning for a vast number of people across the globe. Each chemical  constituent in this world scent is associated with unique neural  imprints that are central to the transmission of cultural and aesthetic  values.
 Furthermore, and of critical significance, the paper suggests that  aromatic chemicals introduced into VR/AR scent environments ought to be  cautiously evaluated for their impact on their users as well as on  broader human health and the environment.
Keywords— World Sensorium, world scent, olfaction,  smell, aroma, odor, essential oils, culture, aromatic chemicals,  chemical composition, fragrance chemicals, virtual reality, augmented  reality, virtual systems, consciousness, immersive environments

Speakers
GN

Gayil Nalls

Olfactory Experience Designer



Thursday November 2, 2017 14:00 - 14:30 GMT
Room G80 The Newstead Building, UCD International Study Centre, Dublin, Ireland